Just a note……

Targeted is a fascinating insight into the use of all of our information and the data collected. It is a real eye-opener where the data is collected from and how it is used and manipulated to influence our decisions. I was not naive about my data being collected and influencing things such as my spending, however how it is collected and used was certainly a shocking experience when reading this account.

Brittany Kaiser used to be an employee for Cambridge Analytica and shares her story and it is a fascinating one into what goes on behind the scenes when it comes to elections / referendums. My mind was blown to the extent how far people really go to win and get there way. We witness the negative treatment of staff who work for Cambridge Analytica received and some would say corrupt leadership . The broken promises, lack of ownership and hard core working and partying – you can only see it going one way, and that is down.

After reading Targeted it gave me a real opportunity to look at my own behaviour and how much data I may share unintentionally. It certainly gives you a lot of food for thought.

Targeted is a brutally honest account to our ignorance and an insight into how we can be manipulated to change our decisions and behaviours. You may not think this effects you but one you have read this book you certainly will think about your own behaviours.

Targeted is published by Harper Collins and is available now.

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